Client:
A small, family-owned business specializing in women’s innerwear, including bras.
Challenge:
The brand had never utilized email marketing before and was uncertain about its potential impact. They needed a structured approach to build their email marketing from the ground up while ensuring a smooth transition into a consistent revenue channel.
Our Approach:
Building Core Email Sequences from Scratch
We started with high-impact automation workflows, focusing on:
Welcome Series – Engaging new subscribers with the brand’s story and top products.
Checkout & Cart Abandonment – Recovering lost sales by reminding potential buyers.
Winback & Browse Abandonment – Gradually introducing re-engagement sequences for less active users.
Gradual Expansion of Campaigns & Audience
Initially, we launched one campaign per week, closely monitoring engagement rates.
Since the brand had no prior sending history, we kept the audience size small to maintain deliverability and prevent spam issues.
As engagement improved, we scaled the audience size and increased email frequency to two campaigns per week to maximize reach.
Data-Driven Adjustments for Optimal Performance
We continuously analyzed email open rates, click-through rates, and conversions.
Adjustments were made to subject lines, content, and segmentation to maintain high engagement.
Results:
22% of total revenue driven by email marketing
Store revenue reached $85K per month
Consistently high engagement with emails as frequency increased
Conclusion:
By implementing a structured, data-driven email marketing strategy, we transformed a hesitant small business into a brand that thrives on email as a revenue-driving channel. The steady approach to audience expansion and frequency optimization allowed the brand to scale sustainably, proving that even businesses with no prior email marketing history can achieve significant growth.