Client:
A Kitchen Appliance / Food Robot Brand
Challenge:
The client aimed to maximize revenue during the critical Q4 holiday season, spanning Black Friday and Christmas. They needed to optimize their email marketing strategy to improve engagement, reduce drop-offs, and increase email-driven revenue.
Our Approach:
Workflow Optimization & Touchpoint Refinement
We audited their existing email workflows and identified weak points where potential customers were dropping off.
A customer survey helped pinpoint areas for improvement in messaging, offers, and frequency.
We fine-tuned automation flows to ensure seamless communication across the buyer journey.
Quarter-Long, Theme-Based Campaigns
We developed a structured campaign calendar that focused on:
Early Holiday Shopping (Pre-Black Friday Hype)
Black Friday & Cyber Monday Deals
Christmas & New Year Gifting Promotions
The strategy ensured consistent engagement while avoiding email fatigue.
Advanced Segmentation & Personalization
We segmented audiences based on geography, behavior, and past purchase history.
Email content was tailored for different time zones, cultural preferences, and buying habits.
Event-based emails (e.g., last-minute Black Friday deals, early Christmas shopping reminders) were personalized for different customer segments.
Results:
14% increase in email-driven revenue
Email revenue contribution grew to 30% of total sales for the quarter
Higher engagement and reduced drop-offs across key automation flows
Conclusion:
By refining workflows, improving segmentation, and executing a well-structured holiday campaign strategy, we helped this kitchen appliance brand significantly boost its email-driven revenue. With Klaviyo as the backbone, we ensured a data-driven, high-performing email marketing approach that delivered outstanding results during the most crucial sales period of the year.